Duygu Ay is a luxury fashion label. Specialising in unique occasion-wear and ready to wear, in-house design and impeccable tailoring, using Italian fabrics for each design.



Since the label was founded in 2015 it has proven itself from its inception through to the rise into the fashion industry. 

Duygu Ay has been making waves since its humble beginnings and has been seen on everyone from Kylie Jenner, Iris Palmer, Nabilla Vergara, Janhvi Kapoors, Fanny Neguesha, Hazar Ergüclü, Melisa Senolsun, Shanaya Kapoor and influencers like Danielle Bernstein, Danla Bilic, Carli Bybel and Supermodels like Sofia Resing and Cindy Prado.



Duygu Ay is for the ones who dare to be different, love to express their femininity with confidence.